17.11.2024
#431

How the swipe fever took over the world

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Sean Rad

Retrouvez l'épisode en version française ici : https://www.gdiy.fr/business/sean-rad-fr/

The app that took over the world: downloaded over 530 million times and available in 190 countries.

 

Sean Rad has a relentless passion for facilitating connections through smartphones. His initial strategy was centered on the enigmatic “Tinder events.”

 

The idea was simple: a massive party with just one requirement for entry – install Tinder.

 

In each city, as soon as 10,000 users signed up, the app came to life, spreading virally and organically.

 

Before long, Tinder established itself across the Western world as the gold standard for dating platforms.

 

Launched in 2012, the app accounted for nearly 40% of marriages by 2017—an astronomical rise.

 

“Love is the ultimate pursuit.”

 

From Los Angeles, Tinder’s birthplace, Sean opens up like never before about his journey. For the first time on French media, he reveals:

  • The creation of the iconic “swipe”: the magic of design

  • How to find love on Tinder

  • The cost of success: far from a smooth ride

  • AI’s growing role in the dating world

  • The interplay of love and ego: in relationships and in entrepreneurship

 

This is a must-listen episode for anyone curious about the creation of an app that revolutionized social dynamics and brought millions of couples together.



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You can contact Sean on Linkedin, X, Instagram.

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